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AI Voice Assistant App for Longitudinal Cognitive Monitoring and Timely Diagnosis of Cognitive Decline
Designed at: Harvard Business School & Harvard Medical School, 2023.
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Role: Design Strategy, UX Research, UX Design.
Team of 4 comprising a neurosurgeon, a general physician, and a UI designer.
Impact: MindUp has been validated with 5 neurologists.
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User Research
We spoke to 14 experts at Harvard Medical School including neurologists, neurosurgeons, insurance providers and PCP's to understand the current timelines and workflow for conducting cognitive assessments. We also spoke to 5 elderly adults and 3 caregivers of adults with cognitive decline to understand their experience with cognitive assessments.
Cognitive assessments are short screening tests performed at the clinic. They however do not capture the full picture of a patient’s cognitive function. We learned that some factors such as nervousness, language accessibility, level of education and influence of other medications might impact their score on the day of the assessment, leading to a potential missed diagnosis or over diagnosis. The map below shows the user journey and the pain points they experience.
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Unmet Need
There is an unmet need for assessing cognitive decline longitudnally in order to make a more comprehensive assessment of cognition and to ensure timely diagnosis.
The patient might be at their peak or trough of their cognition at the time of assessment and hence, might not get an accurate evaluation. Hence, there is a need for a longitudinal screening for cognitive decline.
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Competition Benchmarking
Clarity by Cognivue and Intellispace Cognition by Philips aim to assess cognitive function more comprehensively however they are both done in-clinic and not at home, they are not tailored to be used longitudinally and are not as affordable.
There are also brain training apps but they do not assess cognition and do not use gold standard assessment tools.
Our solution, MindUP bridges the gap by offering both cognitive decline assessments and recommendations to improve cognition.
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Key Differentiators
Market Sizing
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Go To Market
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